![]() ![]() #LinkedInTips Click To Tweet Identifying the Right Keywords for Your LinkedIn Profile Now, how to improve your LinkedIn profile? The first step in optimizing your LinkedIn presence? Identify the keywords and phrases that your buyers use when searching for your products and services. Learn how leveraging keywords and keyphrases to be found by your buyers online extends to LinkedIn profiles, content and media. Identifying the right keywords and strategically including them in your profile, helps you appear in LinkedIn searches, as well as Google searches. But SEO isn’t just for your website anymore! In fact, once you know-how, it is much easier and much cheaper (free!) to be found on LinkedIn. When you hear “SEO” or “search engine optimization,” you probably think about how well your website ranks on Google, as part of your digital marketing strategy. Optimizing Your LinkedIn Profile Why You Need Optimization for Your LinkedIn Profile After all, getting discovered by your prospective buyer during the research phase of the buyer’s journey is one of the best ways to start a sales conversation. These tips on optimizing your LinkedIn Profile will ensure that your profile meets current SEO best practices while addressing the business challenges facing your potential clients and buyers. To ensure these decision-makers find your profile, while doing LinkedIn prospecting, you must leverage the following LinkedIn SEO tips below. ![]() The COI (Cost of Inaction) can cast your brand and cost you business! This is the kind of situation that should make people think about LinkedIn profile optimization. What if someone is Googling you, finds your profile, and it’s barely there. That can be a pretty scary thought if your personal brand is nonexistent and your LinkedIn summary sucks. When deciding whether to work with a sales professional, 72% of modern buyers look for an informative and optimized LinkedIn profile before engaging them. ![]() We have 15 LinkedIn Profile optimization tips that will help you with optimizing your LinkedIn profile to get you found! Are your buyers finding your LinkedIn Profile when doing a LinkedIn search for the products and services you sell? If not, no worries.
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